Start from evidence, not a hunch
Capture ideas in one line, then build up evidence with interviews and personas. An idea moves on to a feature spec once the evidence is in.
- Idea inbox
- Interview studies
- Personas and pain points
- Journeys and workflows
- References
- Analysis
Idea inbox
Capture in one line, add evidence, and promote to a feature spec
Problems and fixes
What changes
Ideas get scattered across Slack and notepads, then lost
Capture them in one line in a single idea inbox. Ideas you park or drop are kept, never deleted.
You ran interviews, but the findings never reach planning
Synthesize interviews to decide what to act on, then go straight to the persona and pain point screens.
There’s nowhere to write down how customers work today
Map each step of the journey with what customers do, how they feel, and where they get stuck. Hypotheses and interview evidence are marked separately.
Features
What you can do in Discover
Idea inbox
Capture in one line, add evidence, and promote to a feature spec
Interview studies
Set goals for each round and synthesize notes from every interviewee
Personas and pain points
Keep the people and problems that come out of interviews
Journeys and workflows
Write down the order customers work in and where each step gets stuck
References
Look at competitors and reference products together as a team
Analysis
Organize with SWOT and Ansoff frameworks and record the conclusion
Start light, with a one-line idea
Sign up and start right away in the web console. Basic is free.
Talk to us
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